Error404 celebrates authenticity and free-spirited creativity. Our designers and artists reflect uniqueness and individuality, with a focus on sustainable products that endure the test of time.

We value an artists’ vision and want to translate this to a wider audience through a physical and online space. The artists engaged in Error404store work with a variety of sustainably, locally sourced and ethically produced products. We aim to work with like-minded creatives in developing visions for a greener, more community based future.


Who We Are

ANNABEL BLUE is journalist and visual artist based in Naarm/Melbourne.


Focusing on art, fashion and politics, her work has seen local and international recognition, collaborating with both Australian and international publications.


Working closely with established fashion houses and galleries, Annabel’s content experience spans brand development, project strategy and creative direction.


Error404 marks her latest project, working alongside designer Kacy on creative direction for a concept store and community arts centre, with a focus on a greener, more sustainable future.

KACY HEYWOOD is our in house multi faceted fashion designer.  


Starting off as a shoe maker Kacy then developed and ran her low volume but highly configured fashion label called Ka-He. Through this she began ventures in project management, art direction, production and communication.


Ka-He in 2019 found a new home in Berlin and Kacy found a new line of work in production and design for companies such as Adidas and Nike. 


Kacy also engages in furniture design, upholstery and is also setting up a sustainable and local shoe factory to service low volume production for Australian made labels.


Now using Error404 as her new platform and joining forces with Annabel Blue, she hopes to create her best work.


Our Mission

Error404 is a space exploring the disjoint of todays society, elevating artists and designers through local community that concentrates on sustainability and individuality.


Error404 is a platform and face of a sustainable and community based future for fashion and design, engaging with and elevating a new and ambitious generation of creatives with a focus on a greener future. 




Arts Community

Our goal is to become a community arts and design hub for creatives involved in all facets of artistic ingenuity. Not only is Error404 store a space for visual artists and designers, we will be hosting workshops, magazine launches, DJ nights, poetry reading evenings, short film screenings, and more. The aim of our store is to cluster together creative communities from all over Australia and abroad to build awareness for the future of a healthier, more forward thinking planet, doing so through the guise of creativity and expression.

Thank you.

165 St Georges Rd

Fitzroy North 3068



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